Web journalism researcher, media analyst, consultant.
Specialist in the field of social media, Web 2.0, citizen journalism, social and cultural consequences of informatization.
Associate Professor of Medialogy department at Belarusian State University.
The author of such education courses as «Social Media», «Informational and Analytical Work», «Media Monitoring and Analysis», «Social Media Editor», «Cyberpsychology», «Media Ecology».