The purpose of the discipline is to acquaint students with the main methods, technologies and tools for monitoring and analyzing the information space and performing media measurements.
The purpose of the discipline is to acquaint students with the main methods, technologies and tools for monitoring and analyzing the information space and performing media measurements.
Specialty | Journalism (Web Journalism) |
Semester | 5 |
Credits | 2 |
Total hours |
90 |
Classroom hours |
34 |
Lectures | 8 hours |
Seminars and workshops |
24 hours |
Guided self-study |
2 hours |
Evaluation | Exam |
Course learning goals
1. Teach students the basics of media monitoring;
2. To inculcate basic skills of information and analytical work, to teach methods and techniques of media analytics;
3. To acquaint students with the theory and practice of media measurement, methodology for calculating ratings;
4. To review current methods of media (communication) research, forecasting the development of the media industry and the sphere of mass communication;
5. To give an idea of the media expert community in Belarus and the forms of interaction with it.
Media monitoring: basic concepts (information field, agenda, object of interest, news trend etc.), goals, stages. Foreign and Belarusian markets of media monitoring. Specificity of monitoring organization for the needs of the editorial staff, PR-structure. Peculiarities of monitoring different types of media, web resources. Monitoring toolkit. Review of automated monitoring systems. Sampling of sources (ratings, media databases, Deep Web resources). Search query. Determination of qualitative and quantitative parameters of monitoring. Creation of a monitoring report: methods and technologies of data visualization, information processing (summarization, annotation), popular formats of monitoring documents (clipping, digest, review, summary, dashboard).
Lectures: 2 hours
Seminars and workshops: 6 hours
Guided self-study: 2 hours
Assignment: report
Information and analytical documents (dossier, reference, analytical note): general methods of creation, basic formal and substantive requirements, popular formats. Tools of an analyst. Quantitative and qualitative parameters used in media analysis. Methods for calculating complex indicators, indices and coefficients. Analysis of the reputation of the object of interest in the media. Analysis of media coverage (PR effectiveness in a competitive environment). Analysis of the media information agenda. Analysis of the main trends of the information field.
Lectures: 2 hours
Seminars and workshops: 6 hours
Assignment: presentation
Mediametry in the media system. Foreign and Belarusian media measurement markets: history of development, key companies, legal framework of their activities. Features of the media measurements of online media, social media, blogs. Quantitative and qualitative methods of mediametry (polls, interviews, traffic analysis, online panels, etc.). Key indicators and indices. Popular ratings of media and web resources: data sources, technologies for their collection and processing, calculation methodology.
Lectures: 2 hours
Seminars and workshops: 6 hours
Assignment: presentation
1. Media monitoring: tasks, phases of the preparation, terminology.
2. Conducting monitoring of information space. The market of monitoring studies in Belarus and abroad.
3. Basic monitoring tools. The review of leading automated systems and their capabilities.
4. Rules for forming a search query. Google and Yandex key search operators.
5. Qualitative and quantitative parameters of monitoring.
6. Methods and techniques for processing, visualization of data for reports.
7. Types and features of monitoring reports.
8. Information and analytical reports formats (dossier, analytical summary, analytical note etc.). The basic requirements to the format and the content.
9. The review of the main methods and techniques of a media analyst’s work.
10. Quantitative and qualitative parameters used in the media analysis.
11. Integrated indicators, indices and coefficients in the media analysis.
12. Reputation analysis in mass media: modalities for implementation.
13. The analysis of media coverage: modalities for implementation.
14. The analysis of a mass media agenda: modalities for implementation.
15. The analysis of the major trends in the informational field: modalities for implementation.
16. Mediametry in Belarus and abroad: concepts, principles, approaches, key players in the market.
17. Quantitative and qualitative Mediametry approaches, their strengths and weaknesses.
18. Key indicators and indices used in Mediametry.
19. Rating of mass media and online resources: data sources, processing technology, methodology for calculating.
20. Review of the methods of media studies.
21. The main data sources for applied media research.
22. The analysis of the media market via tools for market research.
23. Competitive analysis in the mass media. The quality audit of work of an editorial office.
24. Forecasting the development of mass communications: methods and approaches.
25. The media expert community in Belarus: identities, organizations, forms of engagement.