Courses

A short seminar and practical training course for managers and professionals. It introduces the fundamentals of generative AI and provides hands-on experience with publicly available chatbots and neural-network-based applications.

The course is the result of work by a group of enthusiasts who have been studying generative AI since 2024. The training focuses on free and freemium services for working with text, images, audio, and video, including ChatGPT, Gemini, Grok, Perplexity, and others—approximately 90 applications in total.

A crisis communication course examining strategies and tactics for protecting an organization’s reputation during an information crisis.

The course introduces the principal theories of risk and crisis, with a particular emphasis on business simulations and creative projects. Students take on the role of public relations professionals who shape public perceptions of what constitutes a risk and what does not. They also learn to “put out fires” in the information environment that could damage their clients’ reputations.

An applied course covering methods and technologies for analysing media content, media audiences, and the media environment as a whole.

The course develops analytical and critical thinking. Analytical thinking enables students to identify patterns and trends in fragmented factual material. Critical thinking is essential for interpreting data correctly, drawing objective conclusions, and identifying unethical or manipulative techniques in media and journalism.

A foundational theoretical course introducing the principal types and forms of communication.

The course provides the theoretical framework needed by every communication professional, regardless of their subsequent specialization. Students study the principal theories and models of interpersonal, group, and mass communication, as well as the specific characteristics of communication in science, politics, culture, and other fields.

A course examining the intellectual methods used by think-tank specialists, as well as the practices of competitive intelligence.

The course introduces the principal methods and tools for searching, organizing, storing, and processing information; applied analysis and forecasting; and the preparation of information and analytical documents, including monitoring reports, background briefs, analytical memoranda, and dossiers.